From August 5 to 16, 2026, Santa Barbara saw Compass in the Independent's Fiesta Week issue, then those same readers saw Compass across their screens.
Google Display and geofencing ran in parallel for twelve days. Together they reached the Fiesta audience through the publications they read and the places they gathered.
The targeting was built around Santa Barbara's Fiesta-going luxury buyer's online signals: households searching Old Spanish Days events and El Desfile Histórico, booking tables at Lucky's and The Lark, members at the Montecito Club, the Valley Club, and the Santa Barbara Polo & Racquet Club, families at Cate School and Crane Country Day, and readers of the luxury press from Mansion Global to Robb Report.
848 Miramonte Drive · Caitlin Racich Pearson · Seen alongside Los Angeles Times coverage
Compass reached Santa Barbara's highest-income buyers and Fiesta Week attendees across the regional and national publications they read every day.
86.5% of appearances reached households in the top 10% of income nationally.
Ten fences were drawn around Fiesta Week venues, and the majority of appearances came from where the crowds gathered. MacKenzie Park, home of the Mercado del Norte, earned 11.8K of the campaign's 13.7K geofencing ad appearances.
Overall geofencing engagement rate came in at 0.21%, inside the 0.10% to 0.25% healthy range for location-based awareness campaigns.
| Top 4 locations by appearances | Appearances | Clicks | Engagement rate |
|---|---|---|---|
| MacKenzie Park (Mercado del Norte) | 11.8K | 21 | 0.18% |
| Downtown State Street | 947 | 1 | 0.11% |
| Paseo Nuevo Shopping Center | 437 | 5 | 1.14% |
| De La Guerra Plaza | 398 | 1 | 0.25% |
Across two weeks and 33.8K targeted appearances, three throughlines separated the ads Santa Barbara engaged with most.